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Do your product reviews say where they came from?
EU law has required traders to state whether and how they check that reviews come from real buyers since May 2022, and the US FTC rule on consumer reviews took effect in October 2024. We read your storefront the way a regulator's first look would: which review app you run, what your pages actually say about verification, and whether anything on the page offers a reward for leaving a review.
Based on publicly available data only. Informational, not legal advice.
What this checks
- Which review app is on the page β Judge.me, Loox, Yotpo, Okendo, Stamped, Fera, Rivyo, Ali Reviews and others
- Whether any page says reviews come from verified purchasers, and how that is checked (we match disclosure wording in 10 languages)
- Text that offers a discount, gift, credit or points in exchange for a review β and whether it is conditioned on the review being positive
- JSON-LD Review nodes: is there an author and a publish date, and does the aggregate rating carry a review count
- A flat 5.00 average across a large number of reviews β the pattern that looks like negative reviews are being filtered out
- A link to a review policy page, and whether that page actually explains collection, verification and moderation
FAQ
Is this legal advice?
No. This is not legal advice and we are not lawyers. The report lists what is observable in your public page source and names the published rules those signals relate to. Whether your store complies depends on your actual review collection process, your contracts with review apps, and the law of each market you sell into β none of which a page scan can see. Take the report to a lawyer if you need an opinion.
Why do several checks say 'could not tell'?
Because we read the HTML exactly as your server sends it and do not run JavaScript. Almost every review app injects its stars, its review list and its 'Verified Purchase' badges after the page loads, so a static fetch cannot see them. When that happens we say we could not tell instead of inventing a pass. Where the disclosure lives in the theme's own text, in structured data, or on a linked policy page, we can read it β and those checks do return a verdict.
I only sell in the US. Does the EU part apply to me?
The EU disclosure duty applies to traders selling to consumers in the EU, so a US-only store is outside it. The US side is not empty though: the FTC's Rule on the Use of Consumer Reviews and Testimonials took effect on 21 October 2024, and the FTC's Endorsement Guides already required that a material connection behind a review β including a discount or free product given for it β be disclosed clearly. The incentive and fake-review checks in this report are the ones that matter most for a US-only store.
Want the disclosure wording and the review policy page written properly?
We are a Shopify studio. The audit is free; the fix is yours to make β or ours to ship.